IF YOU CONFUSE, YOU LOSE
ARE YOU USING TOO MANY BUZZWORDS AND MAKING IT DIFFICULT FOR YOUR CUSTOMERS TO BUY FROM YOU?
Keep these 3 tips in mind to make sure your brand promise and customer experience align.
1. IT’S ALL ABOUT THEM, NOT YOU
You need to know your audience inside out. What are their wants, needs and fears, and what is their ultimate desired outcome? At every interaction point, you should be showing them that you understand them and that you can solve their problem. Focus on the benefit they will derive from what you deliver and how it will make them FEEL. Hint – if they feel like the guy in this video it’s time to go back to the drawing board.
2. SIMPLIFY TO AMPLIFY
We are overloaded with information, and it is estimated that the average person gets up to 5000 sales messages a day. Whoaa! If you want to cut through the noise, you need to make it really simple for your customer to engage with you and buy from you. Don’t make them fill in endless forms, don’t ask for their data twice. Keep it simple, keep it quick.
3. DON’T BREAK YOUR PROMISE
It’s happened to us all, we’ve had a love affair with a brand only for them to over promise and under deliver. The simple fact is that promises matter and nobody likes to feel cheated. A broken brand promise equals a fractured relationship. Keep your customers by doing what you say you’ll do, build their loyalty and earn their love.
And finally, be kind. It goes a long way.