A Midlife Transit, Marketing in Crisis and A Journey Through the Noise
Sprawled on my couch, my newly operated hip propped up on a cushion, the other leg awkwardly dangling off the edge, I find myself scrolling through Instagram. Each flick of my thumb feels like a betrayal to my own sanity, a small surrender to disconnection.
I pass by coaching influencers posing with their six-figure pay-day balloons, then more carbon copies until I forget who’s who. I'm offered ethically murky solutions to mindset and abundance issues I didn't even know I had. (We all do, and they're expensive to fix. Ironic? Apparently not.) I see hundreds of ads on how to get AI to build and run your entire business without lifting a finger or knowing a damn thing.
But then, the marketer in me starts thinking,
“How can I embrace this new reality for more simplicity?”
“How can I build my business without contributing to the persistent, depressing noise?”
It took me a while to figure out those answers, and I'm not one to air my 'messy middle' on Instagram. But my friend Sophia, an astrologer, told me this is all part of my Midlife Transit.
"You can't avoid it," she said. "You've got to ride this cosmic wave."
So, I've been doing just that—taking a step back, reassessing, and focusing on what truly matters to me.
I've got something up my sleeve, something that aligns with who I am and what I believe in. It's not about selling dreams; it's about providing real, practical solutions. It's about embracing the power of AI without letting it replace the human touch. It’s been ready for a while; my business besties have been testing it over the last month, and it's coming your way soon.
I'm proud of what I've created. It's not just another product; it's a solution. It's a testament to over two decades in business, to the messy middle, and to the journey that is entrepreneurship. And it's going to be accessible, practical, and refreshingly new.
So, stay tuned. The next chapter is about to begin, and trust me, you're going to want to be a part of it.
Until then,
Nikki