The Teen Strategy That Builds Your Biz Faster Than Going Viral on IG
I turn the everyday into "OMG, where have you been all my life?"
Round the clock, here's my shtick: I take your already-impressive talents and brand-spin them into something so irresistibly magnetic, it's like Beyoncé and a Nobel Prize-winning idea had a secret rendezvous. Ever turned a health coach into the must-have guru for "Sleeping Yourself Younger" with just the right words? That's my jam.
My teenager, likely got his spin skills from moi. Wants to crash a party next weekend? He doesn't pitch it as "Teenage Apocalypse 2023." Nah. He sells it as a "masterclass in maturity." Genius, huh? He flips the script. Rewrites the damn narrative.
In the marketing world, we've got a name for this: Positioning. And it's your ticket out of the "post more, shout louder, dance like a monkey on Instagram Reels" circus
Why? Because positioning is the alchemy that keeps clients banging down my door—even while the world's freaking out about robots stealing our jobs. Sure, AI can spit out words, but it can't tap into my two-decade brain stash of branding and advertising wisdom and think just like I do? (Not yet, anyway. 😉)
Here’s the beauty: Positioning isn't about being the loudest in the room; it's about being the one they can't forget. It's not about being one option; it's about being the only option—for the people who freaking matter.
Sound like a 🦄 unicorn dream? It's not.
Skip this, and you'll be stuck in a loop of "Why won't anyone click my ads?" or "Why is no one buying what I'm selling?" Without positioning, you're just another face in the crowd. Another coach. Another designer. Another "insert your gig here," which means you're not a brand; you're a replaceable commodity. Ouch.
Your mission, if you're ready to accept, is to give them a reason—a reason to pick you, to follow you, to basically want to share an oxygen supply with you. That's how you turn casual scrollers into die-hard advocates.
No need for gimmicks, endless content creation, or thirst traps. This is about clarity. It's about making it a no-brainer to choose you. And let's be real: clarity is the unsung hero that no one talks about because it's much harder to nail than a TikTok dance.
But oh, the payoff. It's like hitting the online business jackpot. Because you're not just winning; you're owning.
Ready to master the art of perfect positioning? Strap in:
1. Who Do You Need to Be Seen As?
Think like Apple launching a new product. They start with the end in mind, and so should you. What persona will make your audience go gaga? Design your message for your future vision, not your present one.
2. What's Your Unique Angle?
This one's a doozy. List out the industry norms you love to hate. Find your sweet spot where you zig while everyone else zags. Or, you know, book a positioning session with me, and we'll sort it out.
3. Who Are Your People, Really?
Dive deep into the values and beliefs that tie your audience together like a close-knit community. Whether it's inclusivity, transparency, or the radical idea that every woman should control her own wealth, this is where you stake your claim.
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